When your selling anything, you are not only trying to convince the other person why they should own it, but also why you are an expert to be trusted with the product you are selling. In real estate sales, the best realtors are experts of the houses they sale, and the methods to which they sale them with. You are an expert in your field. You need to show this fact to potential clients. But how do you do this with just a static website. Updating them can be a pain, and require a lot more expertise than the normal realtor is required to have.

But technology has changed a lot of that. Blogs are an effective form of communication for anyone wanting to demonstrate an expertise in any field, but especially in real estate, and it would be a good idea to learn how to start a real estate blog.

With real estate, it is important to know about the houses or commercial property you are selling. For example, if a person were to walk into any random house for sell, and this person had absolutely no knowledge of what was appealing about the house, and what wasn’t, how quickly do you think they would accidentally stumble into a situation where they are having to explain away a problem with the house? Half the battle of being a realtor is knowing your product, in fact that is the case with anything a person is selling, because nine times out of ten, eventually the customer will find your weakness, and exploit it.

But the point that is being made here, is you have a skill set, and you have a knowledge base. One of the most effective means of showcasing that is with a blog. When potential homeowners come along, looking for a realtor to help them find their new home, or one that is looking to sell their home, they will find your blog, and on it will be a current selection of posts and articles by you showcasing your latest thoughts, ideas, and overview of the current real estate market, or current property you might have that is for sale.

The technical expertise required to build a real estate blog is minimum at best. Generally though, most of what is needed is a very basic understand of the internet and computers. That is, how to type, and how to get access to the internet. Typically everything else is pretty simple when you decide to learn how to start a real estate blog.

Being able to build a blog can be beneficial to not only you, but to the customer. When they are involved at such a personal level in either the sales or purchase of a home, confidence is built between you and them. And in any situation the smallest advantage over your competition is all that you might need to take the lead, and bring in more customers, and thus more sales.

Keep in mind that building a blog is not like developing a website. So once you spend the small amount of time to put everything together, you will be able to log in and post to your blog just like any other social media website. Except your blog is more personal and more informative than any of those items.


Frequently Asked Questions

Is Blogging Dead in 2020?

Blogging is not Dead No. It may be different to what it was 5 or 10 years ago, but there is still a lot of upside that a blog can provide your business. It's all about finding an audience that you can connect with. If you can do that, then blogging can still be one of the most successful ways to promote any business.

Can You Start A Blog For Free?

Yes you can, there are several networks you can use to start a blog for free. Blogger.com or Wordpress.com to name just a couple. I recommend moving to your own domain ($10 cost) and webhosting ($2.95/mth) as soon as you are able to, because until it is hosted on your own domain, you don't really own it and you are at the whim of the company who's site you are blogging on.

How Hard is it to Setup A Blog?

Not very hard at all, a basic blog can be up and running in as little as 10 mins from now. A few hours on customising it and adding your own content and you will be good to go. Even if you have no previous experience, if you use our free tutorials you can have your own blog up and running today.

How Do People Make Money From Blogs?

There are lots of ways you can make money from your blog.
  1. You can recommend products and services and earn a commission.
  2. You can run ads on your blog where you get paid every time someone clicks on one
  3. You can use your blog to promote your real world business.
  4. Or you can use it to sell your own online products or services
Running a blog is more about building an audience, once you have that audience, then you can use it for whatever you see fit.

How Much Does It Cost To Start A Blog?

The basic costs to setup a blog is around $10 a year for a domain name, and $2.95 per month for a web hosting account. Everything else can be done for free, or at a very low cost. Check out our free tutorials on how to get your blog up and running today.

 

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