When it comes to advertising, you always need to keep up with the times. This is due to the fact that marketing is always changing, and in 2020, things are becoming a bit less organic. I know that it sounds bad, but trust me, marketing online is far from dead.
That’s why, today, I want to show you some of the best sources of paid traffic in 2020. If you want to compete with the rest, you’ll need to know how paid traffic in 2020 works. Luckily, you’ve wandered into the right place.
Now, with that being said, I’m going to go ahead and show you a brief look at the top 5 sources of paid traffic in 2020. If you want to see results, you’ll definitely want to pay close attention to this post. Also, I’ll be condensing everything into very easy-to-read sections, this way you can skip around if it comes down to it.
Here is a quick look at the top 5 sources of paid traffic in 2020:
- Facebook ads
- Google ads
- Twitter ads
- LinkedIn ads (for those of you in B2B)
- Outbrain Amplify
Now that you’ve gotten a taste, let’s break each one of these sources of paid traffic in 2020 down.
Facebook ads are excellent at what they do, and they’re highly customizable. Perfect for affiliate marketing or small to medium businesses. Plus, on the bright side, you don’t even need much to get started. So let’s take a look at Facebook ads.
How do Facebook ads work?
Once you have a business account with Facebook, you’ll be able to access the actual ad tab. This tab will allow you to create targeted ads, and to be quite honest with you, they don’t even cost that much.
Here is what you can do for paid traffic in 2020 with Facebook:
- Demographic targeting
- Video marketing
- Cross-platform marketing
- Slideshow marketing
- Photo marketing
- Email generation
- Lead generation
So in short, Facebook ads are a great source of paid traffic in 2020.
Google ads were one of the first paid traffic sources in the game. The reason that I bring this up is due to the fact that Google ads are still great for paid traffic in 2020. Let’s have a look.
How do Google ads work?
With Google ads, you can do quite a few things. You can either target keywords and such, or you can even utilize display ads. The only downside to Google ads is that the cost per click (cpc) is a bit high. Is it worth the price though? Absolutely, and it can really do wonders.
Here are some of features you’ll find with Google ads:
- Metric based monitoring of your ads
- Keyword targeting
- Display based ads
- Picture ads
- Video ads
- Demographic targeting
Google was the first, and they’re still a great source of paid traffic in 2020.
Twitter has grown quite a bit since its inception, and with this growth, advertising was born. This is why twitter has become a great source of paid traffic in 2020. Therefore, I want to set some time aside to focus on twitter ads for a little bit.
How do Twitter ads work?
Twitter ads are definitely a great thing to pay attention to, because there are still a lot of developments being made. This is due to the fact that twitter is a huge platform, and one of the largest forms of social media.
You’ll be able to promote your account, individual tweets, or even trending topics. The only downside I’ve noticed about Twitter is that a business does risk poor exposure. What do I mean by this? I mean backlash. So if you are going to you Twitter, just please be careful.
Here are some of the options that come with Twitter advertising:
- The ability to promote your entire account
- The ability to promote individual tweets or post
- Pop-up ads
- Video ads
- The ability to pay per click
The cost of Twitter ads are also very low, which definitely makes Twitter a possible paid traffic gold mine. So my advice for Twitter? Give it a shot, but just be careful.
With all things considered, Twitter is definitely a great place to get some paid traffic in 2020
For those of you who want to target professionals, LinkedIn is by far your best bet. Trust me on this one, if you want professionals, LinkedIn has them. Also, if your focus is B2B, LinkedIn is perfect. Let’s have a look.
How do LinkedIn ads work?
LinkedIn allows you target these professionals directly, and the cost is not too high either. You’ll be able to focus your search based on things like:
- Job type
- Job accounts
- Job titles
- Feed based posts
- Display based ads
- Mail based ads (direct)
So if you want to reach professionals, trust me on this one, LinkedIn is absolutely perfect.
Outbrain Amplify is a bit less known than some of the other paid traffic sources I’ve mentioned so far, but don’t count them out. Outbrain Amplify definitely deserves to be considered one of the best sources of paid traffic in 2020, and I’m going to show you exactly why.
How does Outbrain Amplify work?
Outbrain Amplify works in a similar way to the other paid traffic sources I’ve shown you. You’ll be able to drive traffic to any location you need to -even including things like blogs. While this may be the case, my favorite part about Outbrain Amplify is definitely the fact that you can control the size of your advertising campaign.
Here is what Outbrain Amplify can offer you:
- Targeted ads
- Product page based ads
- Driving traffic to blogs
- Driving traffic to websites
- A low cost as well
So Outbrain Amplify may be the last one I’m talking about, but that doesn’t mean that they’re bad at what they do. I think they’re pretty great, and I bet you will too.
Paid traffic in 2020 is not exactly complicated, but it’s something you should definitely brush up on. In the past, it may have been fine to grow organically, but this just isn’t a reality anymore. This is based on the fact that the market has become oversaturated, which means you need an edge.
Now, with that being said, I hope that these sources of paid traffic in 2020 help you along the way. There are a lot of ways to get paid traffic in 2020, but when push comes to shove, the 4 that I showed you are definitely the best.
The beauty about paid traffic in 2020 is that it’s probably less expensive than you think. So if you thought that this was going to cost a fortune, well, you’re definitely wrong. Hopefully that eases some concerns you may have had after reading this post.
Now that you know the facts, will you leverage paid traffic in 2020?