How To Write Great Content For Your Fashion Blog

Having a fashion blog is all about content. This really applies to any blog, but the fashion industry is very saturated in 2020.

Now, while this may be the case, that doesn’t mean that you can’t have a successful fashion blog.

Having a fashion blog is all about content. Content is most definitely king, and today I’ll show you how to predict your craft and write high quality content for your blog.

I’ll break everything down into steps. I’ll briefly introduce a few concepts, and I’ll leave the rest up to you for experimenting. I’ll be breaking this down into two key areas of search engine optimization (SEO) writing and engaging writing, but I also want to set some time aside for relevance as well.

Now that you know what’s coming up, let’s get right into the details.

SEO writing

SEO writing is the pillar of quality content writing. As boring as it may be in some aspects, it’s the type of writing that will make sure that your writing is actually seen. In the fashion world, this is extremely important with so much saturation. So, in this section, I’ll break down the pillars of good SEO content writing. It’s a lot to go over, so I’ll try to keep it simple.

Keyword density

Keyword density is one of the main focuses of SEO writing. This is a measurement of how often the keyword you’re using is actually ranked on Google. A good focus point to start with is about 3%, and you need to make sure that you choose a keyword that people will type into Google often.

Also, when it comes to keyword density, you need to make sure that it’s incorporated into your writing flawlessly. This means that you shouldn’t be stuffing keywords into sentences, or even just leaving then hanging around out of paragraphs. For the basics, that’s something you definitely need to start working on for SEO.

Properly breaking the content up (logic flow)

You also can’t just write content in one giant paragraph. This will harm your rankings in Google no matter how well everything is written. Therefore, be mindful of how you actually break your content up. Be sure to include lists, subheadings, and short paragraphs. This will make it much easier for mobile users to read, and with 48% of Google searches being done on a smartphone, this is definitely key.

Logic flow can be creative, and you’ll develop your own when you develop a specific style of writing. Just make sure that everything is broken up properly.

Engaging content

Engaging content is the next thing that you need to focus on. With a fashion blog, you need to make sure that you’re actively grabbing the reader’s attention. I can’t exactly teach you how to write well, and everyone has their own style, but I do have some great pointers to get you started within the fashion world.

The hook

The hook is embedded within the introduction to your blog topic. Within the first paragraph, people should know exactly what you’ll be going over in a post. This needs to be done early, because it will gain the attention of the reader.

Your voice

The next thing you need to focus on is your voice. Your voice is key within a blog, because your reader needs to know who exactly you are. I won’t sit here and tell you that a personable tone is the right tone, but it’s always a good idea to be a bit conversational within a fashion blog. I would say that this works 7 out of 10 times, unless you need to market or review a product.

As as engaging content, these two aspects are definitely some simple basics that can get you started.


The fashion industry is very saturated, and I can’t stress this to you enough. This means that you need to pick topics that are relevant within your fashion niche, whatever that may be. When it comes to relevance, just be sure to focus on current events.

Even if you like a certain style or product that’s from a long time ago, this can harm the audience’s attention. So, to keep things short and sweet, my biggest tip for relevance is just to make sure that you’re writing about topics that are fresh within the fashion world. Even if there are other blogs talking about it, they probably are for a reason, so it’s not a bad idea to follow along.

Final words 

I hope that what I’ve talked about has made you think about the direction you can take with your blog. At the end of the day, your fashion blog is your fashion blog, so go ahead and try new things out. Now, with that being said, if you follow this simple advice you should have no problem getting a blog off of the ground.

If you ever feel a bit lost or confused, there is no shame in going back to the basics, and with these tips, you should have no problems getting started. 

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