Having a fashion blog is a great place to start. Not only can you speak to an audience directly, but you can even make your voice heard.
Now, while having a fashion blog is great, you need to promote that blog in order to drive an audience to your page. Think about it, what’s the point in having a fashion blog if nobody is reading it? That’s why, today, I’ll be breaking down a few great ways to properly market your fashion blog using social media. Trust me on this one, it’s a lot easier than it looks.
I’ll be breaking down 3 key concepts for you to look at, this way you can jump around if you need to. These concepts are:
- Making a quality fashion social media page
- Leveraging influencers
- Using paid advertising
Now that you know what to expect, let’s dive right in.
Making a high quality social media page
The first thing you need to do, before you even think about promoting, is create a social media page that’s quality.
What do I mean by quality? It’s simple; it needs to be a page that reels your fans in, and encourages them to check out your blog.
If this sounds intimidating, don’t panic, because there are a few simple tricks to help you get started.
You should make sure that you’re always posting engaging content. This obviously depends on the focus of your blog, but I’m sure most of you are following me here. Also, the best time to post is going to be based on your followers or friends activity (on most social media platforms you can actually see when your audience is active). I would also recommend posting once or twice a day; this goes for all social media platforms.
Make sure the link to your blog is in your bio
Once you have an account that’s making consistent posts, you’ll want to make sure that your audience can get to where you want them to go. This is actually very simple, and most social media platforms actually have a place for you to insert your name or bio.
Engage with the community
The last pillar of success for any social media page is going to be engagement. For fashion, you’ll want to make sure that you’re following big fashion pages. From there, simply leave comments, follow other people, and actively engage within your community. This will give your account a very authentic appeal, and you’ll grow an audience organically.
The next thing that you should consider doing is leveraging influencers. This is due to the fact that influencers have a big following of people that like and respect them already, which will definitely help you gain some more organic growth.
How can I leverage an influencer?
This really depends on how you want to approach the situation, but the best way to do so is to simply reach out to them. This will allow you to have a conversation with them, and can possibly lead to them giving you a shoutout. This will get your page in front of millions of people very fast. One thing I will say, though, is that influencers are definitely hit or miss.
Influencers are a great way to get your page in front of other pages the fast way. It will probably take you a while to find one willing to help, so be sure to send messages to as many influencers in your niche as you can.
Using paid advertising
The beauty of social media marketing is that it’s very inexpensive to get an advertisement out there. Plus, each social media platform will generally allow you to customize the demographic that you market to. Either way, social media advertising is definitely a cheap and effective way to market your brand.
From there, all you need to do is sit back and relax. People should be drawn to your page, and as long as you have the link in your bio, you’ll be able to make sure that everyone can easily access your blog that way.
For a fashion blog, the sky is really the limit. Just be sure to target the right demographic and you’ll be fine. For an average social media marketing campaign, you can likely build a solid one for under $30 a month. Not bad, right?
Marketing your blog on social media does not need to be a difficult task. While it can be a bit of a grind at times, social media is definitely one of the best ways to get your blog in front of a large group of people.
When it comes to social media marketing, I always recommend that you take your time with it. While paid advertising is fine, the best route to go is organic growth. This is due to the fact that when you have followers that are pure, you’ll have a better shot at getting them to your fashion blog.