Having a blog is a great way to get your ideas around fashion out there. Your goal is to build an audience, but doing so is not as easy as you may have thought.
Luckily, I know exactly how to help. In this post, I’ll be laying out a few great ways to drive some extra traffic to your blog. If you’re a beginner, or someone just looking to get their fashion blog fully off the ground, you’re in the right place.
I’ll be breaking everything down into a couple of easy-to-read sections. This way, no matter what level you’re at currently, you’ll find value in what I have to say.
Here is a look at what I’ll be going over:
- Social media
- Email lists
Now that you know what’s going on, let’s dive right into the facts.
Create a website
A website is one of the best ways to drive traffic to your blog, and if you utilize backlinks with your website and blog, you can really get some nice rankings on Google as well. That’s why, in this section, I want to show you how to get started.
WordPress and GreenGeeks
If you need to get a website up and running, and get it done the easy way, you’ll want to work with wordpress. This is due to the fact that wordpress will allow you to create a website very easily. WordPress provides you with templates, themes, and tools to help you properly optimize it. Think about a website as a landing page, and it can definitely help you get the traffic you need.
Another great aspect of wordpress is that you’ll be able to use Bluehost with it to actually grab your domain and everything. This is a great package, and it allows you to get things up and running really easily. This is what really makes wordpress so simple, so I definitely think wordpress is something to consider.
Social media is by far one of the best ways to drive traffic to your blog. It may not be the easiest, and it will take work, but a solid social media presence can really make the difference. So, I want to set some time aside to go over how social media can help.
Create a social media page on all 3 popular platforms
The first step in developing a social media strategy is to get started. To do so, it’s very simple. Create a Twitter handle, Facebook profile, and Instagram profile. When you do so, you should also make sure that each account has the same name. This way, if someone likes your Facebook profile, they can easily find you elsewhere.
Once the social media pages are created, the next step is simple. All you need to do is leave a link to your blog in the description. This will give people a way to get to your blog, which is really the main goal here.
Create engaging content on social media
Having a social media presence is great, but you also need to be engaging. Think about it, if people don’t want to spend a lot of time on your quick social media post, do you think they’ll want to read a blog post?
Luckily, creating solid content is not too difficult; you just need to know how to do it. My best advice to you about this is to make sure that your posts are short and sweet. This applies to the 3 platforms I mentioned, and to be blunt, it’s what really matters. The second thing that you should do is post frequently, but not too much. Limit your posts to about twice a day, and track the activity for the best engagement results.
Have influencers promote your page
Having influencers promote your social media page is also something that can help. This may be hard to accomplish when you’re small, but trial and error will definitely get your name out there. Influencers are a great way to get your profile in front of millions of people, so definitely consider reaching out.
Email lists are also a great way to get your name out there as well. This is great for fashion blogs too, because a lot of people tend to have emails and subscriptions to fashion profiles already. Therefore, half the battle is almost done.
To build an email list, you can leverage social media, a landing page, or really anything that you can think of. The idea is simple: convince someone to provide you with their email. Once they do so, you can send them an email letting them know that you have a new post. I would definitely approach this carefully, but be sure not to blast anyone.
I know that I went over a lot of information today, but I want to make sure that you get the most traffic as possible. The good news is that if you follow these 3 simple tips, you should be able to drive traffic with ease.
Driving traffic to your blog may seem overwhelming at times, especially with so much saturation in the fashion market, but it’s not very hard once you get started. All you have to do is get started, and put the time in.
Now that you know the facts, how will you drive traffic to your blog?