Affiliate marketing has become a huge industry, but when push comes to shove, there is still a ton of money in it. This is due to the fact that the means to advertise have only gotten better. Now, with that being said, I’ll be the first person to tell you that organic advertising is becoming harder to do.
This is why I want to spend some time going over how to run paid Facebook ads with you today. I know that organic growth used to be the pillar of online marketing, but with the vast amount of market saturation we’re exposed to, it’s time to think about a new strategy.
I’ll be going over quite a bit of information today, so please be sure to pay close attention. I’ll try my best to make this sound as simple as possible, and I have a couple of easy-to-read sections ready to rock for you.
Here is a look at what I’ll be talking about today:
- Building an audience
- Choosing your template
- Choosing your demographic
- Choosing your price range
Now that you know what’s coming, let’s get right into it.
Building an audience
I know that you’re eager to dive right into paid Facebook ads, but having an audience to advertise to is extremely important. This is due to the fact that you’ll end up wasting your money if you fail to build a substantial audience. Therefore, in this section, I’ll show you some tips to help you get the audience you need for paid Facebook ads.
Once you have your page established, start by being consistent with your posting. This should occur before you even consider using paid Facebook ads, and it will give your brand a genuine perception from the public. This is crucial, because everyone likes a brand that they can trust.
So when you start small, be sure to dive into groups, chats, and even networks. This way, when people see your paid Facebook ads, they don’t think you’re a robot.
Branch out to Instagram
Instagram is a very popular application for marketing, and millions of people have an Instagram account. Now, the beauty of instagram is that you can link Facebook and Instagram together with ease. Therefore, before you even think about paid Facebook ads, I would suggest having a prominent instagram following and personality.
It comes down to how many people you can get in front of. Paid Facebook ads will help you, but you’ll get more out of your money if you already have an established brand. Trust me on this one.
Choosing your demographic
Demographics are important in marketing. I know that many of you are probably working with different products, but I bet not everyone is the perfect prospect for your product. Now, with that being said, I want to set some time aside to show you how to work with demographics.
Pick who you want to get your product in front of
With paid Facebook ads, you can really do some serious cherry picking. This means that you can either include and exclude people that will be exposed to your brand. Why is this useful? Because you want to get your brand in front of people who could become potential prospects or customers.
What’s an example?
Let’s take the swiffer mop, and use it as an example. Homeowners would be a great prospect for this product, but people under the age of 25 would be a poor prospect. Why? Because they usually don’t have an apartment or home.
What can I do with paid Facebook ads demographics wise?
Here is a quick look at how you can customize your paid Facebook ads:
- Based on age
Keep in mind that you can choose to exclude or include any type of demographic.
Choosing your template
Once you have an audience, half the battle is really over. Now that you have people who are ready to see your paid Facebook ads, it’s time to choose the right ad for that audience. So let’s take a look at how templates can be used the right way.
Understand your demographic
There are plenty of templates to choose from, and you can even send people direct messages with paid Facebook ads. While this may be the case, make sure that you choose the ad type that works best for your demographic.
Let’s use the swiffer as an example once more.
The swiffer is a product geared towards an older demographic, which means they may not be as tech-savvy as younger people. Therefore, it might be a good idea to just put up a picture or short video as opposed to using something like a storyline paid Facebook ad.
Does that make sense?
Choosing your price range
Once you’ve completed everything, you’ll be asked to set the budget of your paid Facebook ads. This is an important step, because your budget will determine how effective your paid Facebook ads actually are. So before I let you go, I want to show you how to actually set the right budget.
How much do paid Facebook ads cost?
Paid Facebook ads vary in price, and this really depends on what you decide to use. While this may be the case, most paid Facebook ads are measured by a cost-per-clock price (CPC). So for example, an ad may cost you $.27 per click.
How much should I spend?
This can be hard to measure, and it can be confusing to understand exactly how much you should spend. Now, while this may be the case, my recommendation would be to spend about $1 per day.
Paid Facebook ads vary in price, but the one thing I will say is that it depends on your target. If you’ll be focusing on a smaller market, it can end up costing you a bit more. Either way, I would recommend about $1 per day to get an effective level of traffic.
I know that I went over a whole lot today, but I just want to make sure that you’re well informed. The way that marketing is going has changed quite a bit, so I want to make sure that you’re following the best practices for your affiliate business.
A lot of people know about paid Facebook ads, but not everyone knows how to use them properly. There is absolutely no shame in that, and if you ever need to brush up on the strategies, please feel free to use this post as a guide.
Now, with that being said, I hope I’ve helped you understand the intricacies of paid Facebook ads.