Getting into affiliate marketing is extremely difficult, so trust me, I get it. There is so much to know, and it can seem impossible to get things off of the ground. Now, while this may be the case, I’m here to show you just how possible it is.
This is why I want to focus landing pages for affiliates today, because I feel like now everyone is up to speed on what exactly they are. I’ll show you a little bit about what landing pages for affiliates are, and I’ll also show you a good tip or two.
Now, I know I’ll be going over quite a bit in this brief guide, so I’ve taken some time to break it all down into easy-to-read sections for you. This way, if you need to skip around, you have the power to do so.
Anyway, here is a look at what I’ll be going over:
- What is a landing page?
- The two main landing pages for affiliates that you need to know
- What does a good landing page consist of?
- A brief recap
Now that you know what the focus of today’s post is, let’s get right into the details.
The first thing I want to touch on is what a landing page is. I’m sure that some of you may know what it is or what it means, but I know that a few of you may not. So, with that being said, I’ll break down what landing pages for affiliates are in this section. Let’s jump right in.
What is a landing page?
Landing pages for affiliates are actually quite simple, but I do see why there can be confusion. A landing page is not going to be your primary website or blog, but a way to drive traffic to that primary website or blog. So think of it this way: a landing page is a stop along the way for prospects, and they’re used to drive traffic to your main website or blog.
What is their purpose?
Landing pages for affiliates are very important, and this is due to the fact that they are often used in sales funnels. This means that people tend to use them in order to drive traffic to their main website, and they’re used in a way that drives emotion or action. This means that landing pages are usually value-oriented, and are designed to get people to take action.
Most landing pages for affiliates will pop-up once a prospect clicks a link from something like an email. Once they arrive on the page, the ideas that they heard in the email will be reinforced, and there will be another link that brings them to the main page. Pretty simple so far, right?
What are some examples of landing pages for affiliates?
Landing pages for affiliates definitely vary, but don’t worry, I won’t leave you high and dry with zero examples.
Therefore, here is a look at what some common landing pages for affiliates may tend to look like:
- Blogs used to draw readers to a website
- An advertisement page that leads back to a main website
- A website that directs traffic to another website
- A blog or website that is designed to gather emails for the creation of an email list
So as you can see, landing pages for affiliates are not the main website or blog. These pages are designed to bring traffic to that main page or blog. I know it may seem pointless, or even downright strange, but by the end of this post you’ll know why I’m talking about them.
The two main landing pages for affiliates that you need to know about
The last thing I want to focus on, in regard to landing pages for affiliates, is the two different types of landing pages. This is due to the fact that sometimes landing pages serve a different purpose, so I want to show you how they may be different. Let’s take a look.
Landing pages at the start of a sales funnel
A landing page that functions as the start to a sales funnel is going to be very relaxed. This means that they’ll usually be very informative, and most of the time they won’t try to sell a prospect anything. Therefore, landing pages at the start of a sales funnel are just designed to get the ball rolling, and get your brand in front of the prospect.
These landing pages may not even take a prospect back to the main website, because sometimes they’re just used for information gathering purposes.
Landing pages at the end of sales funnel
Landing pages at the end of a sales funnel are much different than what I just talked about. This is due to the fact that these landing pages are designed to close sales, and get a high rate of conversion. So the sales pages that you’ll find at the end of a funnel tend to be very sales based, and will usually take a prospect directly to the main page.
These landing pages for affiliates are designed to close the prospect on your idea or product.
What does a good landing page consist of?
I’m sure that some of you are eager to get out there and start playing with landing pages, but please stay with me for another moment. Before I let you go, I want to show you what the components of a good landing page are, this way you know how to create a great landing page for your business. Let’s take a look.
What elements do I need to build a landing page?
When you build a landing page, there are a few things you need to do. You’ll need to consider creating a template, and once you have the design laid out, you’ll need to figure out what the purpose of that landing page will be.
To make things easy, I’ll break down everything you need in a quick list:
- Sales copy: the writing that you need to convince prospects to complete a given action (this content should be SEO optimized and very engaging)
- A form: the form is essentially what you’ll be getting a prospect to input information into (used for email list generation usually)
- The design: the design may vary, but try to make the landing page simple (some designs may instantly be a form to fill out, while others may be a convincing story)
- The offer: the offer is what you’ll be offering to people who fill out the form, and what your brand is all about
So while there may be a lot of elements, once you know the basics, it’s not that hard to build a great landing page.
Landing pages for affiliates can definitely seem complicated, and this is even more true if you’ve never heard the term before. I mean, why would you want to make a page that just leads to another page, right? So I want to let you know that I get that confusion.
Now, with that being said, I hope that I did a good job showing you why they’re useful. Plus, if you want to be as good as your competitors, I bet you’ll need several different landing pages up and running in order to do so. If you want to learn more about how to effectivly use landing pages to make a killing in the affiliate space, Then checkout the free webinar in our commission hero review, the presenter will show you some examples of what is working right now.
If you ever feel a bit lost, or forget why landing pages for affiliates are important, I want to let you know that you can use this article as a guide. There is no shame in getting the facts twice, and trust me, the devil is in the details when it comes to landing pages for affiliates.
Now that you know all about landing pages for affiliates, are you ready to take the internet by storm?